As countries across the globe buckle up to transform their economies, new products and services on an international scale are being launched almost on a daily basis. The advent of internet has also enabled businesses to tap international markets with a significant cultural difference.
And while advertising does help in promoting your products and services, creating a local connect with your target consumers is pivotal to reap the real benefits of your advertisement strategy.
A case in point would be the entrance of the famous fast food chain KFC which is renowned for its fried chicken cuisines into the Chinese market. The company’s slogan ”Finger Licking Good” was translated as ”Eat Your Fingers Off” in China. This not only wreaked havoc on the company’s business in the country, but also severely hampered its brand image among Chinese consumers. The losses which stood in millions for KFC could have been avoided with quality localisation and translation services along with comprehensive rounds of proof reading.
How Cuttingedge Translation Services Can Help