Multilingual voice over and Advertising Translation Services

As countries across the globe buckle up to transform their economies, new products and services on an international scale are being launched almost on a daily basis. The advent of internet has also enabled businesses to tap international markets with a significant cultural difference.

And while advertising does help in promoting your products and services, creating a local connect with your target consumers is pivotal to reap the real benefits of your advertisement strategy.

A case in point would be the entrance of the famous fast food chain KFC which is renowned for its fried chicken cuisines into the Chinese market. The company’s slogan ”Finger Licking Good” was translated as ”Eat Your Fingers Off” in China. This not only wreaked havoc on the company’s business in the country, but also severely hampered its brand image among Chinese consumers. The losses which stood in millions for KFC could have been avoided with quality localisation and translation services along with comprehensive rounds of proof reading.

How Cuttingedge Translation Services Can Help

  • Cuttingedge in this regard comes as a strategic bridge between you and your target consumers with 360 degree localisation services enabling you to better communicate and demonstrate the features of your product or services in a foreign land with a different native language and culture.
  • Localisation Across Different Platforms: Be it an advertisement for television, radio or print segment, Cuttingedge’s proficient workforce is dedicated to localize your content to make a strong impact among your target consumers.
  • Penetrate New Markets: A seamless targeted promotion among customers in their native language also opens the doorways of penetrating new unexplored markets across remote areas of a country.

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